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Monetize Your Website or Blog 7 Simple Ways to Make Money with Your Website or Blog PLUS 101 Ways to Monetize Your Blog Without Irritating Your Readers. CLICK HERE to get this FREE eBook.

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Traffic! Everyone wants free traffic, and what better way to get it than optimizing your site?

There are some very elementary things that you can do to optimize your site. If you want to get more from your website, then implement these strategies, use these tools, and make your website spider food for the search engines.

under are some of the best sites I have found for optimizing my sites.

1. Check your site for Google.
Before you start tweaking your site, you need to make sure that it’s either in Google or not banned by Google.

The truth is, you want to optimize your site for Google, which is now the number one search engine in the world.

It won’t do you any good to optimize your site if Google won’t accept it.

Use this tool to check your site.

Google Banned – http://www.googlebanned.com

2. Using Toolkits
If you can find the tools you need in a collection, this will save you a lot of time, as well as frustration because you will know exactly what you need to do to rightfulness optimize your site.

You’ll want to check different aspects of your site like page rank, metatag information, and links. Nothing will drive your potential customers away faster than broken links.

This site, in addition to offering a forum on search engine optimization, also offers a nice collection of tools for helping you optimize your site.

SEO Chat – http://www.seochat.com/seo-tools

These two sites also offer search engine optimization tools. It’s really a affair of preference, as well as what tools you need to optimize your site.

Add Me – http://www.addme.com
Evrsoft – http://www.evrsoft.com

3. Find SEO Software
You can also use software to help you optimize your site. Where software will help you the most is to actually help you optimize your site for the keywords you are trying to target. It’s a waste of time to optimize your site if you haven’t optimized for the right keywords.

This is the software I use, and it’s free. It works for both MAC and PC, and it has some of the best documentation I’ve ever seen on search engine optimization because it’s written for the intermediate person. It also includes a basic search engine optimization training course, a 50 page manual, and excellent, step by step directions for preparing your website for the search engines.

Web CEO – http://www.webceo.com

4. Use A ROR Generator/Robots Text Generator
A what?

ROR is comparable to a robots.txt file in that it gives information about your site. The difference is that an ROR file is in XML format.

You can use this generator to bring in an ROR file for your site, and then paste a button to the main page of your website. When the search engines spider your site, they’ll spider this file and have a better description of what your site is about.

I would also recommend that you create a robots.txt file because this will tell the search engines what not to spider on your site. If you own a members’ area, or you sell anything, you don’t want the search engines spidering your download pages.

ROR Generator – http://www.rorweb.com/rorgenerator.php

Robots Text Generator – http://www.searchenginepromotionhelp.com/m/robots-text-creator/simple-robots-creator.php

5. Make A Site Map
A site map is not only a great tool for letting your customers know where everything is located on your site, it can also help you with the search engines.

By creating a site map, you will have an index of all the pages on your website. When the search engines spider your site, they’ll find all of the pages. This will help you with your rankings.

Creating a site map, especially if you have hundreds, or even thousands of pages on your site, can be very time consuming. This generator will speed up the process.

Spider Map Creator – http://www.searchenginepromotionhelp.com/m/spider-map/creator.php

6. XML SiteMap  Generator
Google is now offering webmasters a chance to express an XML site map.

An XML sitemap is a search engine friendly sitemap of your site. This isn’t written for your visitors though. It’s written for the search engines so that they can find all of the pages on your website.

Even if you include a sitemap on your site for your visitors, I would still recommend that you use an XML sitemap. This can speed the process of getting your site indexed by Google. This is an easy way to make sure that all of your pages get indexed.

Creating a sitemap is easy. You can use the generator listed below. Once you’ve created your sitemap, submit it to Google.

XML Site Maps – http://www.xml-sitemaps.com/index.php

Submit your sitemap to Google – https://www.google.com/webmasters/sitemaps/login

7. Use Linking
There’s been a lot of talk about linking because linking is one of the most important strategies for getting high ranking in the search engines.

The more links you have pointing back to your site, the higher the page rank you will get, as well as creating a way for others to find you. You can use this strategy to get referrals from other sites, which is free traffic. It’s targeted, and you are being recommended by another site.

Before building your linking strategy though, you should check your popularity. See who you are linked to first.

Link Popularity Checker – http://www.marketleap.com/siteindex/default.htm

Once you have checked your link popularity, begin by building links back to your site. Below are two sites that offer directories you can submit your site to.

Directory Manager – http://www.123promotion.co.uk/directorymanager/

Free directories that don’t require a link back – http://www.directoriezsubmission.com/free-web-directories.htm

Linking can drive a lot of traffic to your site. The more backlinks you have pointing back to your site, the more popular it will be. You’ll also get a lot more traffic.

Before you start Local Internet Marketing, complete your site. Optimize it for the search engines, and use these tools to help you get higher rankings.

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The whole purpose of a landing page is to capture at least the name and email of a prospective client, so you can send them out a series of messages telling them about your products or opportunity.

Once the visitor inputs their name and email address on your landing page, the information is saved in an autoresponder, which you program with a series of email messages and a timeline for them to be sent out. So, for example, the first message might be sent out on the day of sign-up, the second 2 days later and the third 3 days after that, and so on.

Though the concept of using autoresponders does have an impersonal feel and there are times when we all groan to see an autoresponder answering us, the fact is that once your business gains momentum of any kind you just cannot do without this tool. Follow-up is absolutely vital.

For people who are in MLM, most of the programs have their own autoresponders built into the program’s control panel, usually with a series of pre-written emails ready to go. There are also some good generic recruiting systems which provide you with an autoresponder as part of your membership deal.

Whether or not you’re in MLM, there are good reasons to have your own stand-alone autoresponder though, and you’ll find a number being advertised. Just beware that some systems promoting autoresponders have them set up to market THEIR system, not yours!

Many of the autoresponder providers have both paid and free versions. The practical difference between the two usually lies in advertising – the free version has either the company‘s advert or paid 3rd party advertising inserted at the top of your messages – and the number of options or features available. For example, the number of campaigns available on a free autoresponder is usually only one. If you have several different businesses, you may want more options than this.

Your very first email contact with the client should be an opt-in request, to ensure that your follow-up emails cannot be regarded as spam. Most of the autoresponder providers set this email up automatically, and the visitor’s information isn’t registered until they click the confirmation link in that email.

If you are planning on creating your own capture pages and autoresponder campaigns, you need to either use websites that create pages for you, or else you must have a little knowledge of HTML. If you don’t have the knowledge to create your own pages, then sign up for the free online service at Instant Squeeze Page Generator.

Once you have your page, you need to insert the lead capture form. Your autoresponder provider will generate the code for this form for you, already programmed to feed your leads into your account with their system. You copy and paste this code into your page, run a few tests, set up a series of emails, and you’re ready to go. Follow the steps provided for you inside the autoresponder account to set up your emails and their timing – and sign yourself up to make sure everything works!

It’s also a good idea, on your leadcapture page, to insert just below the form an assurance that the visitor’s name and email will not be sold or divulged to 3rd parties. This reassures people when signing up and helps to increase conversion rates. You can use something like this:
NOTE: We respect your Privacy. Your information will not be sold or divulged to any other person, period.

There are two autoresponders of professional quality out there – GetResponse and Aweber. GetResponse has free and paid versions and I recommend it for the following reasons:

• If you start off with the free version and later decide you need more bells and whistles, you can simply upgrade without having to move your subscribers.
• There is no limit on the number of subscribers you can have. But with Aweber, the cost goes up the more subscribers you bring in. Sure, having more subscribers increases your income, but I think it would be rather irksome to be watching subscriber numbers every time a price hike looms.
• GetResponse is a sight more intuitive to operate than some of the systems I’ve tried – and I’m talking paid systems, here. I exited from one paid system because the website just was not up to my standards of customer usability. In short, it got me angry. (The trials of being a webdesigner!)
  

After years of trying everything out there, I strongly recommend you to get an account with GetResponse. It’s a professional system and free or paid, it’s just the best deal there is.

If you missed the first part of this article – click on Landing Pages 1.

Patricia Howitt

http://patriciahowitt.com/

Technorati Tags:
market, marketing, business, shoestring budget, advertising, promotion, lead capture, landing page, squeeze page, autoresponder, newbie help

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The net is the worst of all places for losing whatever it was you thought you had in the first place. Information, URLs, Logins – there is so much to keep track of, and the trouble is, it’s all so easily acquired that you can soon become swamped under a tide of information. That is not good if you’re trying to run a business.

Don’t rely on your browser’s bookmarks or favorites OR your email client’s folders to keep you out of trouble – these nifty little storerooms soon become as untidy as the old attic in the roof, and you can waste a lot of time searching for the URL you need. What’s more, when you find it, you may not remember the login and password for that impassable Login box grinning at you from the page.

Of course, your browser may help you – though I find it’s hopeless for me to ask IE to remember anything. Or you may have Roboform (available HERE), and if you have the paid version, all is well. But the free version allows you to save only 10 passcards, which can be a big limitation … Either way, you still really need to have your information and important records saved in an organised manner and all in one place.  It not only feels better – it IS better, especially when something unforseen happens.

For the past 5 years I’ve been using a free program that solves all my problems with keeping records. It’s called Treepad, and you can download it HERE – scroll about half way down the page for the freeware version download. The paid versions have some cool features, but I’m thinking “shoestring budget” here.

Some people create just one big file with Treepad, but I structure things to be easier to find by making a number of separate files. For example, you might create a file for “Advertising” or “Webmasters Apps”, or “Traffic Exchanges” – or even files for individual programs.

Say for example you’ve made a file and saved it as “Traffic Exchanges”. The main “node” of your file will have the same name. Highlight it in the left-hand column of the Treepad window and select Edit – Insert Node – Child Node. This will make a new branch to your tree. You can make as many as you need and you can call them “Autosurfs” or “Manual Surfs” or whatever is going to work for you, and list the login URLs and the login details, the referral URLs and the surfing URLs for the programs you join in the right-hand box. If a program has a selection of splash pages, you can even add them too.

NOW – the really cool thing about Treepad is that to open the URLs you save in it, all you have to do is put your cursor anywhere in the URL and hit Ctrl H and voila, the url opens in your default browser …

I use Treepad every day. It’s great for blogging, especially if you have several blogs, and you can keep your Technorati tag codes, your Feedburner details and everything else you need in there too. If you give it a try, you will soon get your own method of using it to suit your needs. Quite frankly, I don’t know what I’d do without it.

Patricia
Busy People Web.Com

http://patriciahowitt.com/

For Real world business document organization, check out:

Top Tab File Folders Put you on Top

Organize Your Business with End Tab File Folders

Technorati Tags:
market, marketing, business, shoestring budget, advertising, promotion, records, newbie help

Popularity: 15% [?]